WAXFEED
Introduction
You've been rating music your whole life. Not consciously. Every track you skipped, every album you defended past the point of reason, every artist you grew out of: that's data. WAXFEED is built to read it. Not what you say you like. What your response pattern looks like underneath.
The way you rate music, what you notice, what you ignore, who you agree with, how you explain your reactions, builds a picture of how you think. Not just what you like. How you process emotional information. What you pay attention to. How you relate to other people's taste. The platform and the research are the same thing. Users are told what the study is. The explanation is: we think music reveals how you think, and we want to know if people who think similarly actually become friends.
The Team
Theodore Addo · Founder and Executive Director
Theodore is a fourth-year medical student at Brown University. His neurobiology background informs the question WAXFEED is built around: what can music response tell us about the human mind that self-reported data never could.
Shadrack Annor · Technical Director
Shadrack is a Computer Science and Religious Studies student at Brown University and a Research Assistant in the Sociotechnical Systems and Wellbeing Lab. He is the founder of WAXFEED and leads technical infrastructure and product design for the platform and the research layer built into it.
Nathan Amankwah · Director of Strategy and Partnerships
Nathan is studying Finance and Business Technology Management at the University of Ottawa. At Polarity Lab he leads strategy and partnerships, and on WAXFEED he is a co-author on the research and shapes how the project reaches the audiences it needs to reach.
Background Research
Music produces fast, involuntary emotional responses that are difficult to fake. Unlike survey responses or social media self-presentation, musical reaction is a behavioral trace: it happens before the performer has time to construct an answer. A listener who rates a song harshly is giving you something different from a listener who defends a song they rationally know is flawed. Both responses are data. The difference between them is signal.
The research literature on music and cognition establishes several things. Musical preference clusters predictably with personality dimensions. Reaction to tempo, mode, and lyrical complexity correlates with cognitive traits that show up in completely unrelated domains. People whose musical profiles are similar tend to share underlying cognitive processing patterns, not just surface taste. Whether those similarities translate into real social connection, lasting relationships rather than mutual follows, is the empirical question WAXFEED is designed to test.
The additional dimension is clinical. Cognitive changes in early neurological disease are difficult to detect before they become symptomatic. A baseline cognitive profile built from cultural response data could become an early detection instrument. The foundation for that application is being built now.
Methods
WAXFEED's research methodology is embedded in the product. Users engage with the platform the way they would any music discovery app. The research layer observes what the product generates:
Song and album ratings produce a preference dataset. The model, trained on music theory, song lyrics, and listening patterns, learns to predict how a given user will respond to music they haven't heard. The gap between the prediction and the actual response is signal.
The global radio chat produces language data. How someone talks about music, the vocabulary they use, the comparisons they make, whether they argue from aesthetics or from cultural context, is a behavioral trace of how they process and communicate emotional content.
Click patterns and feed interaction produce attention data. What gets engagement. What gets skipped. Whether engagement patterns change as a user spends more time on the platform.
Relationship formation data measures the primary hypothesis: do users with closely matched cognitive profiles form lasting real-world relationships? The platform tracks connection events (message exchanges, mutual follows, in-app collaboration) and surveys participants at 30 and 90 days on whether the connection persisted.
The research is designed to be transparent and participatory. Users are told what is being studied. The framing is: we're trying to understand people through music because we think it tells us more than any personality test. Most people find that interesting enough to opt in willingly.
Music Cognition Researcher
The cognitive profiling methodology needs grounding in the academic literature on music cognition, behavioral data science, and personality research. If you work in these areas, reach out.
Apply →ML / Recommender Systems Engineer
The recommendation layer and cognitive model are being built now. If recommender systems, NLP for music, or behavioral modeling is your domain, the core technical work is open and yours to shape.
Apply →Results
The foundational claim, that music response is a richer cognitive signal than self-report measures, is supported by the existing literature. What does not yet exist is a platform-scale test of whether that signal, collected continuously through normal product use, produces cognitive profiles accurate enough to predict real relationship formation.
WAXFEED is building toward that test. The Providence pilot will be the first controlled study: baseline cognitive profiles built from 90 days of platform engagement, compared against relationship formation outcomes at 30 and 90 days. The question is whether profile similarity predicts lasting connection better than algorithmic recommendation or shared surface taste.
The Polarity GPS integration is the long-term application. A cognitive profile built through WAXFEED informs what music surfaces as you explore the city through proximity-based missions. You hear an artist in the WAXFEED feed. You discover they are playing two blocks away. The venue is already a Polarity GPS mission. The loop closes.
Community Partner
The Providence pilot needs an active local music community. If you work with local artists, venues, or music scenes and want to contribute to the baseline study, reach out.
Apply →Discussion
The design challenge in Cognitive Profiling is consent and framing. A platform that announces "we are profiling your cognition" loses. A platform that is genuinely good at music discovery, that surfaces what's culturally alive, that gives you a place to argue about the things everyone is arguing about anyway. That platform earns its data honestly.
WAXFEED's approach is transparency without jargon. Users are told what the research is studying. The explanation is: we think music reveals how you think, and we want to know if people who think similarly actually become friends. That is interesting enough that most people want to know the answer too. The data is theirs as much as ours. The relationship formation outcome benefits them directly.
The longer-term clinical application is early detection of cognitive change through baseline profile drift. That is what makes this more than a music app. If a user's response patterns shift significantly over six months in ways that match known early markers of neurological change, that is clinically significant information. Building toward that application starts now, with the data architecture WAXFEED is generating.
Explore WAXFEED: wax-feed.com →
Advisor
If you've built in music tech, consumer social products, or clinical cognitive assessment, WAXFEED is one of the more interesting problems in your vicinity. Come see.
Get in touch →Lab Partner
Organizations with existing relationships in music communities, cognitive health research, or behavioral data science. If your work touches this, reach out.
Get in touch →Network & Introductions
If you know a music researcher, cognitive scientist, or community organizer who should be aware of this work, a warm introduction changes the dynamic entirely.
Make an introduction →Support the Work
WAXFEED is a music platform and a research instrument at the same time. Early contributors get their name on both.
$10–$99 · Founding Credit
Your name in the founding credits on the WAXFEED project page.
Contribute →$100–$999 · Custom Vinyl
Everything above, plus a custom WAXFEED vinyl. A physical artifact from the first year of the platform. Ships after first disbursement milestone.
Contribute →Founding Partner
For deeper financial involvement in WAXFEED, reach out to the team directly.
Get in touch →